SEO & Content
Blog writers, product description generators, and SEO optimisers
Organic search is the only acquisition channel that compounds over time, and these tools make it viable without a dedicated content team. From product description writers that scale across thousands of SKUs to full blog suites built for long-tail buying keywords, the category covers both depth and volume. Start with product-level SEO before investing in a full editorial content strategy.
13 tools
Frase
AI SEO tool that researches, outlines, and writes long-form content. SERP analysis, AI writing, and content optimisation all in one workflow.
Replo
No-code landing page and section builder for Shopify. Drag-and-drop with AI-generated copy blocks.
Jasper
AI content platform for marketing teams. Generates blog posts, product pages, and social content at scale.
Surfer SEO
SEO content optimiser that analyses top-ranking pages and tells you exactly what to write.
Semrush
All-in-one SEO and digital marketing platform covering keyword research, competitor analysis, site audits, backlink tracking, and content optimisation.
Ahrefs
SEO toolset centred on backlink analysis, keyword research, and competitor content tracking. Widely used by SEO professionals for its large link index and accurate keyword data.
Writesonic
AI writing platform for blog posts, product descriptions, ad copy, and landing pages. Includes e-commerce-specific templates for Shopify product listings and Google Shopping.
Copy.ai
AI copywriting tool for marketing teams. Generates ad copy, email subject lines, product descriptions, and social captions with brand voice customisation.
MarketMuse
AI content intelligence platform for planning, briefing, and optimising long-form content. Analyses topic authority and content gaps across your existing pages.
Keyword Tool
Keyword research tool that generates long-tail keyword suggestions from Google Autocomplete, YouTube, Amazon, and Bing. A focused alternative to broader SEO suites.
Clearscope
Content optimisation platform that analyses top-ranking content and grades your writing in real time. The standard tool for in-house SEO content teams.
Outranking
AI content strategy and writing tool with automated internal linking, first-draft generation, and SERP-grounded content briefs.
Alli AI
SEO automation platform that deploys on-page optimisations at scale. Change meta tags, schema, and internal links sitewide without touching code.