Side-by-side comparison
Beacon vs Northbeam
Compare Beacon and Northbeam across pricing, features, and fit for your e-commerce stack.
Quick Comparison
About
Beacon
Beacon is a customer data and analytics platform focused specifically on the metrics that matter most to DTC subscription businesses: LTV by cohort, subscriber retention curves, and repeat purchase frequency. Where tools like Triple Whale focus on ad attribution and blended ROAS, Beacon goes deeper on the post-acquisition customer journey. It is a focused tool built for a specific use case, which means the reporting is cleaner and more actionable for subscription-first brands than a general analytics dashboard. The trade-off is breadth: Beacon does not replace an attribution tool. For brands with an active subscription programme who want to understand and improve retention with real data rather than gut feel, it fills a gap that most analytics platforms leave open.
Northbeam
Attribution has never been a solved problem in DTC, and Northbeam does not pretend otherwise. Instead, it gives brands the most granular multi-touch picture currently possible without full cookieless infrastructure. Every paid, organic, and social touchpoint is tracked and modelled, with customisable attribution windows that let you move between first-click, last-click, and data-driven models depending on the question you're trying to answer. It's positioned above Triple Whale in terms of sophistication and price point, making it better suited to larger DTC brands with complex media mixes and dedicated data teams who can interpret the output. Smaller brands may find the depth overwhelming without the analytical resources to extract value from it.
Key Features
Beacon
Cohort Analytics
Tracks every customer cohort's repeat purchase behaviour and retention curve over time to identify which acquisition sources deliver lasting value.
LTV Modelling
Predicts 12-month and 24-month customer lifetime value by channel, product, and campaign so you can budget acquisition based on payback period.
Subscription Insights
Deep analytics on MRR, churn rate, pause behaviour, and reactivation trends purpose-built for brands where subscriptions are the core revenue model.
Retention Benchmarks
Compares your retention curves against DTC industry benchmarks so you can see precisely where you over- or underperform the category.
Northbeam
Multi-Touch Attribution
Models every touchpoint across paid, organic, email, and influencer channels to show true contribution to revenue, not last-click.
Media Mix Modelling
Statistical modelling shows how reallocating budget across channels will affect revenue before you spend — not after.
Real-Time Dashboard
Live ROAS, CPA, and revenue by channel and campaign refreshing every few minutes, not the next morning.
Incrementality Testing
Run geo-based holdout tests to measure the true incremental lift of any channel or campaign independent of attribution models.
Screenshots
Beacon
Northbeam
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