Northbeam
Multi-touch attribution that shows your true channel ROAS
About the Tool
Attribution has never been a solved problem in DTC, and Northbeam does not pretend otherwise. Instead, it gives brands the most granular multi-touch picture currently possible without full cookieless infrastructure. Every paid, organic, and social touchpoint is tracked and modelled, with customisable attribution windows that let you move between first-click, last-click, and data-driven models depending on the question you're trying to answer. It's positioned above Triple Whale in terms of sophistication and price point, making it better suited to larger DTC brands with complex media mixes and dedicated data teams who can interpret the output. Smaller brands may find the depth overwhelming without the analytical resources to extract value from it.
Key Features
Multi-Touch Attribution
Models every touchpoint across paid, organic, email, and influencer channels to show true contribution to revenue, not last-click.
Media Mix Modelling
Statistical modelling shows how reallocating budget across channels will affect revenue before you spend — not after.
Real-Time Dashboard
Live ROAS, CPA, and revenue by channel and campaign refreshing every few minutes, not the next morning.
Incrementality Testing
Run geo-based holdout tests to measure the true incremental lift of any channel or campaign independent of attribution models.