Elevar
Fix your tracking so your ad algorithms actually work
About the Tool
Elevar solves one of the most persistent problems in e-commerce analytics: inaccurate conversion tracking. Browser-based pixels from Meta, Google, and TikTok routinely miss 20 to 40% of conversions due to ad blockers, iOS privacy restrictions, and cookie consent. Elevar replaces these with a server-side data layer that captures events independently of the browser environment and sends clean, deduplicated data to every ad platform simultaneously. The result is that your ad algorithms get accurate signals, which directly improves ROAS by training lookalike and retargeting audiences on real purchase data. It is a technical product that requires some setup, but for brands spending more than $20K per month on paid social, the improvement in attribution accuracy almost always pays for itself quickly.
Key Features
Server-Side Event Tracking
Sends conversion events from your server directly to Meta CAPI, Google Ads, and TikTok APIs — bypassing ad blockers, ITP, and browser restrictions.
Consent-Aware Tracking
Enforces GDPR and CCPA consent choices at the data layer so your tracking stays legally compliant without losing meaningful signal.
Real-Time Data Validation
Flags missing, duplicate, or malformed events the moment they occur so you catch tracking gaps before they corrupt your ad platform algorithms.
Attribution Recovery
Recovers 20–40% of conversion events that browser pixels miss, giving your ad platforms more signal to optimise spend accurately.