Side-by-side comparison
Elevar vs Northbeam
Compare Elevar and Northbeam across pricing, features, and fit for your e-commerce stack.
Quick Comparison
About
Elevar
Elevar solves one of the most persistent problems in e-commerce analytics: inaccurate conversion tracking. Browser-based pixels from Meta, Google, and TikTok routinely miss 20 to 40% of conversions due to ad blockers, iOS privacy restrictions, and cookie consent. Elevar replaces these with a server-side data layer that captures events independently of the browser environment and sends clean, deduplicated data to every ad platform simultaneously. The result is that your ad algorithms get accurate signals, which directly improves ROAS by training lookalike and retargeting audiences on real purchase data. It is a technical product that requires some setup, but for brands spending more than $20K per month on paid social, the improvement in attribution accuracy almost always pays for itself quickly.
Northbeam
Attribution has never been a solved problem in DTC, and Northbeam does not pretend otherwise. Instead, it gives brands the most granular multi-touch picture currently possible without full cookieless infrastructure. Every paid, organic, and social touchpoint is tracked and modelled, with customisable attribution windows that let you move between first-click, last-click, and data-driven models depending on the question you're trying to answer. It's positioned above Triple Whale in terms of sophistication and price point, making it better suited to larger DTC brands with complex media mixes and dedicated data teams who can interpret the output. Smaller brands may find the depth overwhelming without the analytical resources to extract value from it.
Key Features
Elevar
Server-Side Event Tracking
Sends conversion events from your server directly to Meta CAPI, Google Ads, and TikTok APIs — bypassing ad blockers, ITP, and browser restrictions.
Consent-Aware Tracking
Enforces GDPR and CCPA consent choices at the data layer so your tracking stays legally compliant without losing meaningful signal.
Real-Time Data Validation
Flags missing, duplicate, or malformed events the moment they occur so you catch tracking gaps before they corrupt your ad platform algorithms.
Attribution Recovery
Recovers 20–40% of conversion events that browser pixels miss, giving your ad platforms more signal to optimise spend accurately.
Northbeam
Multi-Touch Attribution
Models every touchpoint across paid, organic, email, and influencer channels to show true contribution to revenue, not last-click.
Media Mix Modelling
Statistical modelling shows how reallocating budget across channels will affect revenue before you spend — not after.
Real-Time Dashboard
Live ROAS, CPA, and revenue by channel and campaign refreshing every few minutes, not the next morning.
Incrementality Testing
Run geo-based holdout tests to measure the true incremental lift of any channel or campaign independent of attribution models.
Screenshots
Elevar
Northbeam
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