Analytics & Insights
Revenue dashboards, cohort analysis, and predictive analytics
The core problem these tools solve: Shopify's native analytics doesn't show you what's actually driving revenue. This category covers attribution (knowing which ad or email caused a sale), cohort analysis (LTV by acquisition source), and predictive tools that flag at-risk customers before they churn. If you're spending on ads, a solid attribution tool typically pays for itself within the first billing cycle.
13 tools
Elevar
Server-side tracking and data layer for Shopify. Captures 20–40% more conversion events than browser pixels and sends clean data to GA4, Meta, and TikTok.
Triple Whale
E-commerce analytics OS. Combines ad attribution, LTV, cohorts, and revenue data in one dashboard.
Google Analytics 4
Free web analytics platform from Google. Tracks traffic sources, user behaviour, conversion events, and revenue attribution across your Shopify store and marketing channels.
Hotjar
Behaviour analytics platform combining heatmaps, session recordings, and feedback surveys. Shows where visitors click, scroll, and drop off on your Shopify store pages.
Lucky Orange
Conversion analytics platform with heatmaps, session recordings, live visitor tracking, and built-in live chat. A more affordable alternative to Hotjar with added engagement features.
Polar Analytics
Shopify-native analytics platform aggregating data from ad channels, email, and Shopify into a single dashboard. Built for DTC brands tracking blended ROAS and contribution margin.
Glew.io
E-commerce business intelligence platform aggregating data from Shopify, advertising, email, and inventory. Provides cohort analysis, LTV reporting, and product performance breakdowns.
Metorik
Real-time Shopify and WooCommerce analytics with customer segmentation, email automation, and exportable reports. Designed for operators who want clean data without building a custom dashboard.
LittleData
Server-side tracking connector that fixes broken Google Analytics 4 and Facebook Pixel data for Shopify stores. Ensures accurate checkout and subscription tracking without custom development.
Black Crow AI
Predictive AI layer for Shopify that identifies high-intent visitors in real time and triggers personalised offers to lift conversion and prevent churn.
Beacon
Customer data platform and analytics tool for DTC brands. Combines subscription, LTV, and cohort analytics into clear, actionable reports.
Northbeam
Multi-touch attribution for DTC brands. Tracks every touchpoint across paid, organic, and social.
Daasity
E-commerce analytics platform that unifies Shopify, Amazon, wholesale, and ad data into one warehouse-backed dashboard.