Triple Whale
FeaturedThe analytics OS for scaling Shopify brands
About the Tool
Triple Whale emerged at exactly the right moment. When iOS 14 shattered Meta attribution, brands suddenly had no reliable way to know where their revenue was coming from. The platform stitches together ad spend, first-party order data, LTV cohorts, and blended ROAS into a single dashboard, replacing the spreadsheet sprawl that most DTC finance teams had resigned themselves to. The Pixel layer restores a meaningful degree of post-iOS attribution without relying purely on platform-reported numbers. It's built for Shopify-first brands spending meaningfully on paid social, and the depth of LTV and cohort analysis makes it genuinely useful for financial planning, not just day-to-day campaign management.
Key Features
Pixel Attribution
First-party pixel captures every touchpoint independently of platform-reported data for accurate ROAS across all channels.
Cohort Analysis
Tracks repeat purchase behaviour and CLV by cohort so you can identify which acquisition channels bring your best customers.
Summary Dashboard
One screen shows blended ROAS, MER, revenue, ad spend, and contribution margin. The numbers that actually matter.
Moby AI
Ask questions about your store in plain English and get instant answers drawn from all your connected data sources.