Side-by-side comparison
Triple Whale vs Northbeam
Compare Triple Whale and Northbeam across pricing, features, and fit for your e-commerce stack.
Quick Comparison
About
Triple Whale
Triple Whale emerged at exactly the right moment. When iOS 14 shattered Meta attribution, brands suddenly had no reliable way to know where their revenue was coming from. The platform stitches together ad spend, first-party order data, LTV cohorts, and blended ROAS into a single dashboard, replacing the spreadsheet sprawl that most DTC finance teams had resigned themselves to. The Pixel layer restores a meaningful degree of post-iOS attribution without relying purely on platform-reported numbers. It's built for Shopify-first brands spending meaningfully on paid social, and the depth of LTV and cohort analysis makes it genuinely useful for financial planning, not just day-to-day campaign management.
Northbeam
Attribution has never been a solved problem in DTC, and Northbeam does not pretend otherwise. Instead, it gives brands the most granular multi-touch picture currently possible without full cookieless infrastructure. Every paid, organic, and social touchpoint is tracked and modelled, with customisable attribution windows that let you move between first-click, last-click, and data-driven models depending on the question you're trying to answer. It's positioned above Triple Whale in terms of sophistication and price point, making it better suited to larger DTC brands with complex media mixes and dedicated data teams who can interpret the output. Smaller brands may find the depth overwhelming without the analytical resources to extract value from it.
Key Features
Triple Whale
Pixel Attribution
First-party pixel captures every touchpoint independently of platform-reported data for accurate ROAS across all channels.
Cohort Analysis
Tracks repeat purchase behaviour and CLV by cohort so you can identify which acquisition channels bring your best customers.
Summary Dashboard
One screen shows blended ROAS, MER, revenue, ad spend, and contribution margin. The numbers that actually matter.
Moby AI
Ask questions about your store in plain English and get instant answers drawn from all your connected data sources.
Northbeam
Multi-Touch Attribution
Models every touchpoint across paid, organic, email, and influencer channels to show true contribution to revenue, not last-click.
Media Mix Modelling
Statistical modelling shows how reallocating budget across channels will affect revenue before you spend — not after.
Real-Time Dashboard
Live ROAS, CPA, and revenue by channel and campaign refreshing every few minutes, not the next morning.
Incrementality Testing
Run geo-based holdout tests to measure the true incremental lift of any channel or campaign independent of attribution models.
Screenshots
Triple Whale
Northbeam
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