Beacon
LTV and cohort analytics purpose-built for DTC subscriptions
About the Tool
Beacon is a customer data and analytics platform focused specifically on the metrics that matter most to DTC subscription businesses: LTV by cohort, subscriber retention curves, and repeat purchase frequency. Where tools like Triple Whale focus on ad attribution and blended ROAS, Beacon goes deeper on the post-acquisition customer journey. It is a focused tool built for a specific use case, which means the reporting is cleaner and more actionable for subscription-first brands than a general analytics dashboard. The trade-off is breadth: Beacon does not replace an attribution tool. For brands with an active subscription programme who want to understand and improve retention with real data rather than gut feel, it fills a gap that most analytics platforms leave open.
Key Features
Cohort Analytics
Tracks every customer cohort's repeat purchase behaviour and retention curve over time to identify which acquisition sources deliver lasting value.
LTV Modelling
Predicts 12-month and 24-month customer lifetime value by channel, product, and campaign so you can budget acquisition based on payback period.
Subscription Insights
Deep analytics on MRR, churn rate, pause behaviour, and reactivation trends purpose-built for brands where subscriptions are the core revenue model.
Retention Benchmarks
Compares your retention curves against DTC industry benchmarks so you can see precisely where you over- or underperform the category.