Side-by-side comparison
Beacon vs Triple Whale
Compare Beacon and Triple Whale across pricing, features, and fit for your e-commerce stack.
Quick Comparison
About
Beacon
Beacon is a customer data and analytics platform focused specifically on the metrics that matter most to DTC subscription businesses: LTV by cohort, subscriber retention curves, and repeat purchase frequency. Where tools like Triple Whale focus on ad attribution and blended ROAS, Beacon goes deeper on the post-acquisition customer journey. It is a focused tool built for a specific use case, which means the reporting is cleaner and more actionable for subscription-first brands than a general analytics dashboard. The trade-off is breadth: Beacon does not replace an attribution tool. For brands with an active subscription programme who want to understand and improve retention with real data rather than gut feel, it fills a gap that most analytics platforms leave open.
Triple Whale
Triple Whale emerged at exactly the right moment. When iOS 14 shattered Meta attribution, brands suddenly had no reliable way to know where their revenue was coming from. The platform stitches together ad spend, first-party order data, LTV cohorts, and blended ROAS into a single dashboard, replacing the spreadsheet sprawl that most DTC finance teams had resigned themselves to. The Pixel layer restores a meaningful degree of post-iOS attribution without relying purely on platform-reported numbers. It's built for Shopify-first brands spending meaningfully on paid social, and the depth of LTV and cohort analysis makes it genuinely useful for financial planning, not just day-to-day campaign management.
Key Features
Beacon
Cohort Analytics
Tracks every customer cohort's repeat purchase behaviour and retention curve over time to identify which acquisition sources deliver lasting value.
LTV Modelling
Predicts 12-month and 24-month customer lifetime value by channel, product, and campaign so you can budget acquisition based on payback period.
Subscription Insights
Deep analytics on MRR, churn rate, pause behaviour, and reactivation trends purpose-built for brands where subscriptions are the core revenue model.
Retention Benchmarks
Compares your retention curves against DTC industry benchmarks so you can see precisely where you over- or underperform the category.
Triple Whale
Pixel Attribution
First-party pixel captures every touchpoint independently of platform-reported data for accurate ROAS across all channels.
Cohort Analysis
Tracks repeat purchase behaviour and CLV by cohort so you can identify which acquisition channels bring your best customers.
Summary Dashboard
One screen shows blended ROAS, MER, revenue, ad spend, and contribution margin. The numbers that actually matter.
Moby AI
Ask questions about your store in plain English and get instant answers drawn from all your connected data sources.
Screenshots
Beacon
Triple Whale
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