Side-by-side comparison
Northbeam vs Daasity
Compare Northbeam and Daasity across pricing, features, and fit for your e-commerce stack.
Quick Comparison
About
Northbeam
Attribution has never been a solved problem in DTC, and Northbeam does not pretend otherwise. Instead, it gives brands the most granular multi-touch picture currently possible without full cookieless infrastructure. Every paid, organic, and social touchpoint is tracked and modelled, with customisable attribution windows that let you move between first-click, last-click, and data-driven models depending on the question you're trying to answer. It's positioned above Triple Whale in terms of sophistication and price point, making it better suited to larger DTC brands with complex media mixes and dedicated data teams who can interpret the output. Smaller brands may find the depth overwhelming without the analytical resources to extract value from it.
Daasity
Daasity is the analytics platform built for multi-channel e-commerce brands that sell across Shopify, Amazon, wholesale, and direct channels simultaneously. It pulls all revenue streams into a single warehouse-backed dashboard so finance and marketing teams share one version of the truth rather than reconciling spreadsheets from four different sources. The reporting is pre-built around the metrics DTC operators care about: contribution margin, LTV by cohort, channel profitability, and repeat purchase rate. It is priced for brands generating at least $5M annually, where the complexity of multi-channel data justifies the investment. For Shopify-only brands under that threshold, Triple Whale or Northbeam will provide better value with less setup overhead.
Key Features
Northbeam
Multi-Touch Attribution
Models every touchpoint across paid, organic, email, and influencer channels to show true contribution to revenue, not last-click.
Media Mix Modelling
Statistical modelling shows how reallocating budget across channels will affect revenue before you spend — not after.
Real-Time Dashboard
Live ROAS, CPA, and revenue by channel and campaign refreshing every few minutes, not the next morning.
Incrementality Testing
Run geo-based holdout tests to measure the true incremental lift of any channel or campaign independent of attribution models.
Daasity
Multi-Channel Data Unification
Pulls Shopify, Amazon, wholesale, and advertising data into a single warehouse so every metric is calculated on the same consistent foundation.
LTV and Cohort Analysis
Pre-built cohort and LTV dashboards show which acquisition channels bring your highest-value customers — not just the ones who bought once.
Custom Reporting
Build reports tailored to finance, marketing, and operations teams with a no-code dashboard builder on top of your unified data.
Cross-Channel Attribution
Blends performance data across every channel so budget allocation decisions are made from one consistent view, not siloed platform reports.
Screenshots
Northbeam
Daasity
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