Side-by-side comparison
ClickFunnels vs ThriveCart
Compare ClickFunnels and ThriveCart across pricing, features, and fit for your e-commerce stack.
ClickFunnels
Multi-step sales funnels with upsells and order bumps built in
PaidThriveCart
Checkout pages and upsell flows with a one-time payment model
PaidQuick Comparison
About
ClickFunnels
ClickFunnels popularised the concept of the sales funnel as a design pattern and built a large community of direct response marketers around it. The tool is optimised for linear conversion flows with one-click upsells, order bumps, and downsell sequences built into the checkout experience. For e-commerce brands selling digital products, courses, or supplements where the average order value can be increased significantly through upsell sequences, ClickFunnels provides that capability without custom development. It is less suited to brands with large product catalogues or complex inventory requirements, where a standard Shopify store with a dedicated landing page builder is more appropriate. The pricing is higher than most page builders, and the funnel-centric design philosophy can feel limiting for brands whose customer journey is not a linear step-by-step purchase flow.
ThriveCart
ThriveCart's most distinctive feature is its pricing model: it is sold as a one-time lifetime purchase rather than a monthly subscription, which makes it immediately more attractive for established businesses that expect to use it for several years. The checkout page builder is optimised for conversion and includes A/B testing, order bumps, and one-click upsell flows. Built-in affiliate management covers the basics without needing a separate platform. For digital product sellers, course creators, and coaches who want high-converting checkout pages without paying a monthly SaaS fee indefinitely, ThriveCart is a strong proposition. It integrates with Shopify as an external checkout for specific products but does not replace the full Shopify storefront for merchants with complex inventory. The one-time cost also means you are committed to the current feature set rather than benefiting from ongoing development funded by recurring revenue.
Key Features
ClickFunnels
Funnel Builder
Visual editor for building step-by-step sales flows with opt-in pages, sales pages, order forms, upsells, and thank-you pages. Each step connects in a configured sequence.
One-Click Upsells
Post-purchase upsell pages let customers add additional products to their order with a single click, without re-entering payment details. Increases average order value without friction.
Order Bumps
Add optional products to the checkout page that customers can include with a single checkbox. Common for complementary physical products and digital add-ons.
Affiliate Management
Built-in affiliate programme management. Create commission structures, generate affiliate links, and track referral conversions from within the platform.
ThriveCart
Conversion-Optimised Checkout
Pre-designed checkout templates with trust signals, testimonials, and guarantee badges built into the layout. Tested layouts that outperform standard payment forms on conversion rate.
Upsell and Downsell Flows
One-click post-purchase upsell pages that offer additional products after the initial purchase completes. Downsell pages capture customers who decline the primary upsell.
Checkout A/B Testing
Test two versions of a checkout page against each other. Identify which layout, offer, or price point converts at a higher rate without a third-party testing platform.
Affiliate Management
Create affiliate programmes, set commission rates, generate tracking links, and process affiliate payments. Covers standard affiliate management without a separate software subscription.
Screenshots
ClickFunnels
ThriveCart
Ready to choose?
Visit each tool's site to explore pricing, trials, and integrations before deciding.