Side-by-side comparison
GemPages vs PageFly
Compare GemPages and PageFly across pricing, features, and fit for your e-commerce stack.
Quick Comparison
About
GemPages
GemPages is a Shopify page builder with a library of templates designed specifically around e-commerce conversion patterns: sticky add-to-cart bars, trust badges, countdown timers, upsell blocks, and review carousels are all first-class elements rather than afterthoughts. The drag-and-drop editor is genuinely flexible without requiring Liquid knowledge, which makes it accessible to marketing teams who need to build and test landing pages without developer involvement. Performance is solid: pages built in GemPages load at speeds comparable to native Shopify themes. It competes directly with PageFly and Replo in the Shopify page builder category. GemPages tends to win on template quality and ease of use; Replo tends to win for teams that need more advanced component logic or Figma-to-Shopify workflows.
PageFly
PageFly is one of the most widely adopted Shopify page builders, with over 100,000 active merchants and a comprehensive element library that covers most e-commerce use cases without custom code. The editor supports custom HTML, CSS, and JavaScript for teams that need to go beyond the visual builder, which gives it a higher ceiling than most no-code alternatives. It integrates with the major review, upsell, and loyalty apps in the Shopify ecosystem. The trade-off for this flexibility is a steeper learning curve than GemPages or Shogun. For teams with some technical confidence who want the broadest possible control over their Shopify pages without hiring a developer for every change, PageFly is the most capable option at its price point.
Key Features
GemPages
Conversion-Optimised Templates
80+ templates built and iterated on with real Shopify conversion data — not generic website themes repurposed for e-commerce.
Drag-and-Drop Editor
Pixel-precise visual editor with real-time mobile and desktop preview so what you build is exactly what your customers see on every device.
Built-In A/B Testing
Test any page element, layout, or CTA variant with statistical significance tracking built directly into GemPages, no separate tool required.
Speed Optimisation
Automatically lazy-loads images and minifies generated code so your GemPages-built pages score well on Core Web Vitals without manual effort.
PageFly
Advanced Element Library
70+ elements including tabs, accordions, countdown timers, sticky sections, and product sliders that go well beyond standard Shopify theme blocks.
Custom Code Support
Drop custom HTML, CSS, and JavaScript into any section so developers can extend the builder without fighting a locked-down visual editor.
Shopify 2.0 Integration
Native access to Shopify metafields, collections, metaobjects, and discount logic so dynamic content works without workarounds or duplication.
Independent Mobile Editor
A separate mobile editing layer lets you rearrange, hide, and resize any element independently of the desktop layout for true responsive control.
Screenshots
GemPages
PageFly
Ready to choose?
Visit each tool's site to explore pricing, trials, and integrations before deciding.