Nosto

Nosto specialises in the kind of on-site personalisation that Amazon uses to drive a significant share of its revenue: showing each shopper the products most likely to be relevant to them based on their browsing history, purchase history, and similar customer profiles. This applies to homepage product carousels, category page rankings, search result ordering, and email recommendations. For Shopify brands with broad catalogues, personalisation can meaningfully lift average order value and session depth. The trade-off is implementation complexity. Getting Nosto to learn effectively requires a sufficient volume of sessions and purchases to build meaningful behavioural models, which means it is less impactful for early-stage stores still building traffic. At significant catalogue depth and traffic volume, the automated personalisation often outperforms manually curated product recommendations.