VWO

A/B testing and conversion optimisation without a developer

#a/b testing#cro#personalisation#heatmaps#experimentation

About the Tool

VWO is a full conversion optimisation platform that covers A/B testing, multivariate testing, split URL testing, and personalisation in a single product. The visual editor allows non-developers to create test variants by pointing and clicking on page elements rather than writing code. For Shopify stores, this means testing different product page layouts, CTA button text, pricing displays, or homepage hero sections without needing developer involvement for each experiment. The session recordings and heatmaps provide qualitative context to explain why a variant won or lost, which is the information that turns a test result into a principle you can apply elsewhere. VWO sits at a higher price point than simpler A/B testing tools and is better suited to stores with sufficient traffic to reach statistical significance on experiments within a reasonable timeframe.

Key Features

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A/B and Multivariate Testing

Run split tests on any page element, including headlines, images, CTAs, and layout sections. Multivariate testing evaluates multiple elements simultaneously to find the best-performing combination.

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Visual Editor

Create test variants without writing code by clicking on page elements in a WYSIWYG editor. Test changes go live via a JavaScript tag without deploying code changes.

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Audience Personalisation

Serve different page experiences to different audience segments based on traffic source, device, location, or behavioural data. No separate personalisation tool required.

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Session Recordings and Heatmaps

Qualitative context for experiment results. Watch recordings of visitors on the winning and losing variants to understand the why behind the conversion difference.