Side-by-side comparison
ClickFunnels vs Shogun
Compare ClickFunnels and Shogun across pricing, features, and fit for your e-commerce stack.
ClickFunnels
Multi-step sales funnels with upsells and order bumps built in
PaidQuick Comparison
About
ClickFunnels
ClickFunnels popularised the concept of the sales funnel as a design pattern and built a large community of direct response marketers around it. The tool is optimised for linear conversion flows with one-click upsells, order bumps, and downsell sequences built into the checkout experience. For e-commerce brands selling digital products, courses, or supplements where the average order value can be increased significantly through upsell sequences, ClickFunnels provides that capability without custom development. It is less suited to brands with large product catalogues or complex inventory requirements, where a standard Shopify store with a dedicated landing page builder is more appropriate. The pricing is higher than most page builders, and the funnel-centric design philosophy can feel limiting for brands whose customer journey is not a linear step-by-step purchase flow.
Shogun
Shogun has been a fixture in the Shopify page builder market long enough to have matured well past its early rough edges. The drag-and-drop editor is capable and produces genuinely fast pages, but what elevates it above simpler builders is the built-in A/B testing and personalisation layer. You can serve different page variants to different audiences without a separate experimentation tool. The analytics dashboard surfaces the metrics that matter for conversion rate optimisation without requiring a data team to interpret them. It's a better fit for mid-market brands with dedicated growth functions than for new stores still figuring out their offer, where the pricing would be hard to justify relative to simpler alternatives.
Key Features
ClickFunnels
Funnel Builder
Visual editor for building step-by-step sales flows with opt-in pages, sales pages, order forms, upsells, and thank-you pages. Each step connects in a configured sequence.
One-Click Upsells
Post-purchase upsell pages let customers add additional products to their order with a single click, without re-entering payment details. Increases average order value without friction.
Order Bumps
Add optional products to the checkout page that customers can include with a single checkbox. Common for complementary physical products and digital add-ons.
Affiliate Management
Built-in affiliate programme management. Create commission structures, generate affiliate links, and track referral conversions from within the platform.
Shogun
Visual Editor
Drag-and-drop page builder with pixel-level control and a library of conversion-focused section templates built for e-commerce.
A/B Testing
Run split tests on headlines, layouts, and CTAs with statistical significance tracking built directly into the platform.
Personalisation
Serve different page content to audience segments defined by traffic source, UTM parameter, device type, or customer data.
Page Analytics
Heatmaps, conversion funnel data, and scroll depth tracking on every page to guide continuous optimisation decisions.
Screenshots
ClickFunnels
Shogun
Ready to choose?
Visit each tool's site to explore pricing, trials, and integrations before deciding.