Shogun
Build, test, and personalise your Shopify storefront visually
About the Tool
Shogun has been a fixture in the Shopify page builder market long enough to have matured well past its early rough edges. The drag-and-drop editor is capable and produces genuinely fast pages, but what elevates it above simpler builders is the built-in A/B testing and personalisation layer. You can serve different page variants to different audiences without a separate experimentation tool. The analytics dashboard surfaces the metrics that matter for conversion rate optimisation without requiring a data team to interpret them. It's a better fit for mid-market brands with dedicated growth functions than for new stores still figuring out their offer, where the pricing would be hard to justify relative to simpler alternatives.
Key Features
Visual Editor
Drag-and-drop page builder with pixel-level control and a library of conversion-focused section templates built for e-commerce.
A/B Testing
Run split tests on headlines, layouts, and CTAs with statistical significance tracking built directly into the platform.
Personalisation
Serve different page content to audience segments defined by traffic source, UTM parameter, device type, or customer data.
Page Analytics
Heatmaps, conversion funnel data, and scroll depth tracking on every page to guide continuous optimisation decisions.