Unbounce
Landing pages built for conversion with built-in A/B testing
About the Tool
Unbounce is the specialist's choice for landing page optimisation. Where Shopify page builders like GemPages and PageFly are designed around full store builds, Unbounce is designed specifically for campaign landing pages where conversion rate is the only metric that matters. The A/B testing is built in rather than requiring a separate tool, and the Smart Traffic feature uses AI to route visitors to the variant most likely to convert for their profile. For e-commerce teams running paid acquisition that uses a post-click landing page rather than a product detail page, Unbounce closes the gap between ad intent and page conversion. The platform requires publishing pages to a separate domain or subdomain rather than inside Shopify natively, which adds some technical setup and can complicate Shopify's tracking for non-technical teams.
Key Features
Built-In A/B Testing
Create and run A/B tests on headlines, CTAs, layouts, and page sections without a third-party testing tool. Unbounce handles traffic splitting, statistical significance, and winner selection.
Smart Traffic AI
Routes each visitor to the landing page variant most likely to convert for their profile based on historical conversion data. Starts learning immediately without waiting for statistical significance.
AI Copywriter
Generates headline and body copy variants from a brief description of the campaign and offer. Provides multiple options to test rather than a single fixed recommendation.
Drag-and-Drop Builder
Visual editor with full layout control, custom fonts, and mobile editing. No developer required to build, publish, or update campaign pages on a custom domain.
Screenshots
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