Side-by-side comparison
Shogun vs PageFly
Compare Shogun and PageFly across pricing, features, and fit for your e-commerce stack.
Quick Comparison
About
Shogun
Shogun has been a fixture in the Shopify page builder market long enough to have matured well past its early rough edges. The drag-and-drop editor is capable and produces genuinely fast pages, but what elevates it above simpler builders is the built-in A/B testing and personalisation layer. You can serve different page variants to different audiences without a separate experimentation tool. The analytics dashboard surfaces the metrics that matter for conversion rate optimisation without requiring a data team to interpret them. It's a better fit for mid-market brands with dedicated growth functions than for new stores still figuring out their offer, where the pricing would be hard to justify relative to simpler alternatives.
PageFly
PageFly is one of the most widely adopted Shopify page builders, with over 100,000 active merchants and a comprehensive element library that covers most e-commerce use cases without custom code. The editor supports custom HTML, CSS, and JavaScript for teams that need to go beyond the visual builder, which gives it a higher ceiling than most no-code alternatives. It integrates with the major review, upsell, and loyalty apps in the Shopify ecosystem. The trade-off for this flexibility is a steeper learning curve than GemPages or Shogun. For teams with some technical confidence who want the broadest possible control over their Shopify pages without hiring a developer for every change, PageFly is the most capable option at its price point.
Key Features
Shogun
Visual Editor
Drag-and-drop page builder with pixel-level control and a library of conversion-focused section templates built for e-commerce.
A/B Testing
Run split tests on headlines, layouts, and CTAs with statistical significance tracking built directly into the platform.
Personalisation
Serve different page content to audience segments defined by traffic source, UTM parameter, device type, or customer data.
Page Analytics
Heatmaps, conversion funnel data, and scroll depth tracking on every page to guide continuous optimisation decisions.
PageFly
Advanced Element Library
70+ elements including tabs, accordions, countdown timers, sticky sections, and product sliders that go well beyond standard Shopify theme blocks.
Custom Code Support
Drop custom HTML, CSS, and JavaScript into any section so developers can extend the builder without fighting a locked-down visual editor.
Shopify 2.0 Integration
Native access to Shopify metafields, collections, metaobjects, and discount logic so dynamic content works without workarounds or duplication.
Independent Mobile Editor
A separate mobile editing layer lets you rearrange, hide, and resize any element independently of the desktop layout for true responsive control.
Screenshots
Shogun
PageFly
Ready to choose?
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