Drip
E-commerce CRM that turns customer data into revenue
About the Tool
Drip positions itself as an e-commerce CRM rather than a plain email platform, and the distinction matters in practice. It syncs deeply with Shopify to surface purchase history, browsing behaviour, and predicted LTV as actionable segments. Where Klaviyo wins on raw automation power, Drip tends to win on usability. The visual workflow builder is more approachable for small teams without a dedicated email specialist, and the onboarding takes less configuration to reach a working state. The trade-off is depth: Drip's predictive analytics are less sophisticated than Klaviyo's, and its SMS capability is an integration rather than a native channel. For stores in the $250k to $2M ARR range that want a capable email platform without the Klaviyo learning curve, Drip consistently delivers.
Key Features
Shopify CRM Integration
Syncs purchase history, browsing behaviour, and LTV data from Shopify in real time, making behavioural segments available instantly without manual imports or CSV uploads.
Visual Workflow Builder
Drag-and-drop automation canvas with branching logic, time delays, and conditional splits. More approachable for small teams than Klaviyo without sacrificing the fundamentals of multi-step flows.
E-Commerce Segmentation
Segments by RFM signals, product category, order frequency, and predicted churn. Pre-built e-commerce segments get new stores up and running in minutes rather than hours.
Revenue Attribution
Tracks revenue driven by each automation and campaign so you can cut what is not working and double down on what is.
Screenshots
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