Side-by-side comparison
Justuno vs Privy
Compare Justuno and Privy across pricing, features, and fit for your e-commerce stack.
Quick Comparison
About
Justuno
Justuno combines pop-ups, product recommendations, and upsell banners in a single platform with an AI personalisation layer that adapts what each visitor sees based on their behaviour and profile. The recommendation engine is the strongest feature: it surfaces relevant products at the right moment in the customer journey, which drives average order value without requiring manual merchandising rules. The pop-up builder is competent but not the most intuitive in the category. Justuno is better suited to brands that want a unified personalisation tool rather than separate point solutions for pop-ups and recommendations. For stores generating over $2M annually with enough SKU depth for recommendations to be meaningful, the AOV lift from the recommendation layer typically delivers strong ROI.
Privy
Privy is the pop-up and form tool that Shopify merchants have been using to grow email and SMS lists since 2012. It covers exit-intent overlays, cart abandonment flyouts, embedded signup bars, and scroll-triggered forms, all with Shopify-native triggers like cart value and product viewed. The targeting logic is solid for the price, and the freemium tier is genuinely useful for stores just starting list-building. Where Privy shows its age is in the email send tool, which is functional but not competitive with Klaviyo for advanced flows. Use Privy for list capture and pipe the subscribers into Klaviyo for everything else. That combination is the most common setup among growing Shopify brands.
Key Features
Justuno
AI Product Recommendations
On-site recommendation engine surfaces items each visitor is most likely to buy based on their real-time browsing and full purchase history.
Behaviour-Adaptive Pop-Ups
Promotional overlays adapt to each visitor's session data (cart contents, browsing history, and referral source) for maximum contextual relevance.
AOV-Boosting Upsell Banners
Sticky bars and inline banners highlight cart upsell thresholds, free-shipping triggers, and expiring offers across every page of the funnel.
Audience Sync
Sync visitor segments to Klaviyo and Meta automatically so your on-site messaging and retargeting campaigns stay aligned without manual exports.
Privy
Exit-Intent Detection
Detects cursor movement toward the browser bar and fires an offer just before the visitor leaves, recovering shoppers who would otherwise have bounced.
Cart Abandonment Flows
Triggers timed pop-ups, follow-up emails, and SMS sequences when a visitor leaves items in their cart without checking out.
Email + SMS Capture
A single opt-in form captures both email address and phone number simultaneously so you grow both channels with one sign-up touchpoint.
Precision Display Rules
Control exactly when and to whom each form appears based on cart value, URL path, referral source, device type, and visit count.
Screenshots
Justuno
Privy
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