Side-by-side comparison
Linnworks vs ShipHero
Compare Linnworks and ShipHero across pricing, features, and fit for your e-commerce stack.
Linnworks
Centralised inventory and order management for multi-channel sellers
PaidQuick Comparison
About
Linnworks
Linnworks is built for merchants that sell across multiple channels simultaneously and need inventory levels to stay accurate everywhere in real time. When a unit sells on Amazon, Shopify stock updates immediately. When a return arrives on eBay, inventory is restocked across all channels simultaneously. The order management layer consolidates fulfilment across channels with warehouse routing, picking workflows, and multi-location stock control. For brands that exclusively sell on Shopify, Linnworks is likely over-specified and more expensive than the problem justifies. Its value scales with channel complexity: the more channels you sell on and the more warehouse locations you manage, the more the centralised control pays off. It sits above ShipStation in operational complexity and is typically used by brands past the $2M ARR mark managing real multi-channel inventory risk.
ShipHero
ShipHero offers two distinct products that can be used independently or together: warehouse management software for brands running their own fulfilment operations, and a 3PL fulfilment network for brands that want to outsource. The WMS is one of the most complete in the e-commerce market, covering receiving, putaway, pick and pack, cycle counting, and multi-warehouse routing with a mobile barcode scanning workflow. Brands self-fulfilling more than 500 orders per day typically find that structured WMS tooling pays for itself in error reduction and labour efficiency. The 3PL option competes directly with ShipBob and is particularly strong on the US East Coast. For brands that may eventually want to insource fulfilment back from a 3PL, starting with ShipHero as a 3PL client means the software transition is smoother.
Key Features
Linnworks
Multi-Channel Stock Sync
Inventory levels update across Shopify, Amazon, eBay, Etsy, and all connected channels in real time with every sale, return, or manual adjustment. Prevents overselling across channels.
Centralised Order Management
All orders from all channels flow into one fulfilment queue. Assign to warehouse locations, apply shipping rules, and generate labels without switching between channel portals.
Warehouse Management
Supports multiple warehouse locations with bin-level stock tracking, pick and pack workflows, and goods-in receiving. Manages physical inventory movement without a separate WMS.
Cross-Channel Reporting
Revenue, margin, and inventory turnover reports consolidated across all sales channels. Compares channel performance and identifies where stock should be prioritised.
ShipHero
Full Warehouse Management
Barcode scanning workflows for receiving, putaway, pick, pack, and ship. Supports multi-location picking paths, cycle counting, and bin-level inventory tracking.
3PL Fulfilment Network
Outsource fulfilment to ShipHero's network of fulfilment centres. Orders from Shopify route automatically, tracking numbers sync back, and inventory is managed in the same platform.
Multi-Client Support
Built to support 3PL operators managing multiple brands in a single warehouse. Inventory, orders, and billing are separated per client within the same system.
Fulfilment Performance Reporting
Tracks order accuracy rate, fulfilment time, carrier performance, and return rate. Identifies where errors occur in the pick and pack workflow before they reach the customer.
Screenshots
Linnworks
ShipHero
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