Linnworks
Centralised inventory and order management for multi-channel sellers
About the Tool
Linnworks is built for merchants that sell across multiple channels simultaneously and need inventory levels to stay accurate everywhere in real time. When a unit sells on Amazon, Shopify stock updates immediately. When a return arrives on eBay, inventory is restocked across all channels simultaneously. The order management layer consolidates fulfilment across channels with warehouse routing, picking workflows, and multi-location stock control. For brands that exclusively sell on Shopify, Linnworks is likely over-specified and more expensive than the problem justifies. Its value scales with channel complexity: the more channels you sell on and the more warehouse locations you manage, the more the centralised control pays off. It sits above ShipStation in operational complexity and is typically used by brands past the $2M ARR mark managing real multi-channel inventory risk.
Key Features
Multi-Channel Stock Sync
Inventory levels update across Shopify, Amazon, eBay, Etsy, and all connected channels in real time with every sale, return, or manual adjustment. Prevents overselling across channels.
Centralised Order Management
All orders from all channels flow into one fulfilment queue. Assign to warehouse locations, apply shipping rules, and generate labels without switching between channel portals.
Warehouse Management
Supports multiple warehouse locations with bin-level stock tracking, pick and pack workflows, and goods-in receiving. Manages physical inventory movement without a separate WMS.
Cross-Channel Reporting
Revenue, margin, and inventory turnover reports consolidated across all sales channels. Compares channel performance and identifies where stock should be prioritised.
Screenshots
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