Side-by-side comparison
Metorik vs Triple Whale
Compare Metorik and Triple Whale across pricing, features, and fit for your e-commerce stack.
Quick Comparison
About
Metorik
Metorik is the analytics tool most commonly recommended by Shopify operators who find Google Analytics too general and Triple Whale too expensive. It connects directly to your Shopify or WooCommerce store and immediately surfaces clean revenue, orders, customers, and product reports without configuration. Customer segmentation is built in: filter by lifetime value, order count, product purchased, or date range and export the list or send it directly to an email platform. The subscription analytics feature is particularly useful for merchants with recurring revenue, tracking churn, MRR, and active subscription counts in real time. Metorik does not attempt to be a full attribution platform or data warehouse. It is a well-executed store analytics tool that gives operators immediate visibility into what is happening in their business without a setup project.
Triple Whale
Triple Whale emerged at exactly the right moment. When iOS 14 shattered Meta attribution, brands suddenly had no reliable way to know where their revenue was coming from. The platform stitches together ad spend, first-party order data, LTV cohorts, and blended ROAS into a single dashboard, replacing the spreadsheet sprawl that most DTC finance teams had resigned themselves to. The Pixel layer restores a meaningful degree of post-iOS attribution without relying purely on platform-reported numbers. It's built for Shopify-first brands spending meaningfully on paid social, and the depth of LTV and cohort analysis makes it genuinely useful for financial planning, not just day-to-day campaign management.
Key Features
Metorik
Real-Time Revenue Dashboard
Revenue, orders, and customer metrics update in real time from your Shopify or WooCommerce store. No scheduled syncs or data delays when checking performance during peak trading periods.
Customer Segmentation and Export
Build customer segments by LTV, purchase count, product, date, or location. Export to CSV or send directly to Klaviyo or Mailchimp for targeted campaigns.
Subscription Analytics
Tracks MRR, churn rate, active subscriptions, and cohort retention for stores with recurring revenue. Works with Recharge, Bold, and WooCommerce Subscriptions.
Exportable Reports
Pre-built and custom reports across revenue, products, customers, and orders. Export to CSV or connect via API for import into Looker, Tableau, or custom BI setups.
Triple Whale
Pixel Attribution
First-party pixel captures every touchpoint independently of platform-reported data for accurate ROAS across all channels.
Cohort Analysis
Tracks repeat purchase behaviour and CLV by cohort so you can identify which acquisition channels bring your best customers.
Summary Dashboard
One screen shows blended ROAS, MER, revenue, ad spend, and contribution margin. The numbers that actually matter.
Moby AI
Ask questions about your store in plain English and get instant answers drawn from all your connected data sources.
Screenshots
Metorik
Triple Whale
Ready to choose?
Visit each tool's site to explore pricing, trials, and integrations before deciding.