Side-by-side comparison
Privy vs OptiMonk
Compare Privy and OptiMonk across pricing, features, and fit for your e-commerce stack.
OptiMonk
Personalised on-site messages that lift conversion without annoying shoppers
FreemiumQuick Comparison
About
Privy
Privy is the pop-up and form tool that Shopify merchants have been using to grow email and SMS lists since 2012. It covers exit-intent overlays, cart abandonment flyouts, embedded signup bars, and scroll-triggered forms, all with Shopify-native triggers like cart value and product viewed. The targeting logic is solid for the price, and the freemium tier is genuinely useful for stores just starting list-building. Where Privy shows its age is in the email send tool, which is functional but not competitive with Klaviyo for advanced flows. Use Privy for list capture and pipe the subscribers into Klaviyo for everything else. That combination is the most common setup among growing Shopify brands.
OptiMonk
OptiMonk is a conversion optimisation platform focused on on-site messaging: pop-ups, sticky bars, and embedded promotions that respond to visitor behaviour rather than firing indiscriminately. The targeting logic goes beyond basic exit intent to include cart value, traffic source, number of page views, and product viewed, which means the right message reaches the right visitor at the right moment rather than annoying everyone with the same generic offer. The template library is large and the setup is genuinely no-code. Where OptiMonk differentiates from simpler tools like Privy is in the personalisation depth and the A/B testing framework that lets you optimise message performance over time. Best suited to stores generating enough traffic to run meaningful tests.
Key Features
Privy
Exit-Intent Detection
Detects cursor movement toward the browser bar and fires an offer just before the visitor leaves, recovering shoppers who would otherwise have bounced.
Cart Abandonment Flows
Triggers timed pop-ups, follow-up emails, and SMS sequences when a visitor leaves items in their cart without checking out.
Email + SMS Capture
A single opt-in form captures both email address and phone number simultaneously so you grow both channels with one sign-up touchpoint.
Precision Display Rules
Control exactly when and to whom each form appears based on cart value, URL path, referral source, device type, and visit count.
OptiMonk
Behaviour-Based Triggers
Fire messages on exit intent, scroll depth, time on page, cart value, and inactivity, targeting the right moment in the session rather than just on page load.
Smart Suppression Rules
Automatically suppress messages for existing subscribers, recent purchasers, and returning visitors to avoid showing irrelevant or annoying offers.
Traffic Source Personalisation
Serve different messages to visitors arriving from different UTM sources, countries, or referral sites without building a separate campaign for each.
Built-In A/B Testing
Test multiple variants of any popup, sticky bar, or embedded element with statistical significance tracking and revenue-per-visitor reporting.
Screenshots
Privy
OptiMonk
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