Attentive
SMS marketing that converts at 25%+ click rates
About the Tool
Attentive is the SMS and email platform of choice for mid-market and enterprise e-commerce brands. Its two-tap mobile opt-in is the fastest list-building mechanism in the category, and AI-driven send-time optimisation consistently delivers click rates in the 20–30% range that email can rarely match. The platform is deep but not cheap: expect enterprise pricing and a proper onboarding process. It is not the right fit for stores under $500K in annual revenue, where Postscript or Klaviyo SMS will give you 90% of the capability at a fraction of the cost. For brands ready to invest in SMS as a serious revenue channel, Attentive is the benchmark.
Key Features
Two-Tap Mobile Opt-In
Proprietary sign-up technology captures subscriber consent in two taps on mobile — the fastest-growing list-building method in SMS marketing.
AI Send-Time Optimisation
Machine learning predicts the exact moment each subscriber is most likely to engage and sends the message at that time, not on a shared blast schedule.
Behavioural Triggers
Fire automated sequences on any Shopify event: browse abandon, cart abandon, post-purchase, price drop, back-in-stock, and customer milestone.
Revenue Attribution
Every campaign and flow attributes exact revenue, click rate, and unsubscribe rate so you can calculate real SMS ROI without spreadsheet gymnastics.