Side-by-side comparison
Glew.io vs Triple Whale
Compare Glew.io and Triple Whale across pricing, features, and fit for your e-commerce stack.
Quick Comparison
About
Glew.io
Glew positions itself as a business intelligence layer rather than a point analytics tool. It connects to Shopify, advertising platforms, email providers, and inventory tools, then surfaces data in pre-built dashboards covering cohort analysis, customer LTV, repeat purchase rate, and product margin. The cohort reporting is particularly strong: you can see how customers acquired in a specific month or via a specific channel perform over 12 months in terms of repeat purchase and revenue without needing to configure a custom data warehouse. For operators who rely on spreadsheets or fragmented platform dashboards to piece together performance data, Glew represents a meaningful consolidation. The pricing scales with order volume, which keeps entry affordable for mid-size brands while becoming expensive at high volumes where a dedicated BI setup becomes more cost-effective.
Triple Whale
Triple Whale emerged at exactly the right moment. When iOS 14 shattered Meta attribution, brands suddenly had no reliable way to know where their revenue was coming from. The platform stitches together ad spend, first-party order data, LTV cohorts, and blended ROAS into a single dashboard, replacing the spreadsheet sprawl that most DTC finance teams had resigned themselves to. The Pixel layer restores a meaningful degree of post-iOS attribution without relying purely on platform-reported numbers. It's built for Shopify-first brands spending meaningfully on paid social, and the depth of LTV and cohort analysis makes it genuinely useful for financial planning, not just day-to-day campaign management.
Key Features
Glew.io
Customer Cohort Analysis
Groups customers by acquisition date, channel, or product first purchased and tracks their repeat purchase behaviour over time. Identifies which acquisition sources produce the highest lifetime value.
Product Performance Reporting
Breaks down revenue, margin, return rate, and repeat purchase rate by SKU, product category, and variant. Surfaces which products are driving LTV versus one-time buyers.
Multi-Channel Data Aggregation
Connects to Shopify, Google Ads, Facebook Ads, Klaviyo, and inventory tools. Presents unified performance data across all channels without manual export and reconciliation.
LTV and Repeat Purchase Metrics
Calculates customer LTV by cohort, tracks repeat purchase rate trends, and forecasts average order frequency. Directly informs acquisition spend decisions and retention strategy.
Triple Whale
Pixel Attribution
First-party pixel captures every touchpoint independently of platform-reported data for accurate ROAS across all channels.
Cohort Analysis
Tracks repeat purchase behaviour and CLV by cohort so you can identify which acquisition channels bring your best customers.
Summary Dashboard
One screen shows blended ROAS, MER, revenue, ad spend, and contribution margin. The numbers that actually matter.
Moby AI
Ask questions about your store in plain English and get instant answers drawn from all your connected data sources.
Screenshots
Glew.io
Triple Whale
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