Side-by-side comparison
Hotjar vs Glew.io
Compare Hotjar and Glew.io across pricing, features, and fit for your e-commerce stack.
Hotjar
See what visitors actually do on your store with heatmaps and recordings
FreemiumQuick Comparison
About
Hotjar
Hotjar answers a question that Google Analytics cannot: not just where visitors came from or what they bought, but exactly how they interacted with each page. Click heatmaps show which elements attract attention and which are ignored. Scroll maps reveal how far visitors read before leaving. Session recordings let you watch individual browsing sessions to diagnose usability problems in a way that aggregated data cannot surface. For Shopify stores, this is particularly useful on product detail pages and checkout flows where a confusing layout or broken element costs sales without showing up clearly in conversion rate data. The free plan is generous enough to run meaningful research, though session recording limits apply. Hotjar does not replace a web analytics platform but complements one by explaining the behaviour patterns that traffic data shows but cannot explain.
Glew.io
Glew positions itself as a business intelligence layer rather than a point analytics tool. It connects to Shopify, advertising platforms, email providers, and inventory tools, then surfaces data in pre-built dashboards covering cohort analysis, customer LTV, repeat purchase rate, and product margin. The cohort reporting is particularly strong: you can see how customers acquired in a specific month or via a specific channel perform over 12 months in terms of repeat purchase and revenue without needing to configure a custom data warehouse. For operators who rely on spreadsheets or fragmented platform dashboards to piece together performance data, Glew represents a meaningful consolidation. The pricing scales with order volume, which keeps entry affordable for mid-size brands while becoming expensive at high volumes where a dedicated BI setup becomes more cost-effective.
Key Features
Hotjar
Click and Scroll Heatmaps
Aggregate click, move, and scroll data from real visitor sessions into a visual layer over any page. Identifies which elements are attracting interaction and which are being ignored.
Session Recordings
Watch individual visitor sessions as video replays. Filter by device type, traffic source, or specific pages to focus on sessions that include rage clicks, dropped forms, or checkout exits.
Feedback Surveys
Short pop-up surveys triggered on any page by scroll depth, exit intent, or time on page. Collect NPS scores, feature requests, or open-ended feedback from active visitors.
Conversion Funnels
Define a multi-step funnel (product page, cart, checkout, confirmation) and see where visitors drop out at each step. Pairs with session recordings to understand why.
Glew.io
Customer Cohort Analysis
Groups customers by acquisition date, channel, or product first purchased and tracks their repeat purchase behaviour over time. Identifies which acquisition sources produce the highest lifetime value.
Product Performance Reporting
Breaks down revenue, margin, return rate, and repeat purchase rate by SKU, product category, and variant. Surfaces which products are driving LTV versus one-time buyers.
Multi-Channel Data Aggregation
Connects to Shopify, Google Ads, Facebook Ads, Klaviyo, and inventory tools. Presents unified performance data across all channels without manual export and reconciliation.
LTV and Repeat Purchase Metrics
Calculates customer LTV by cohort, tracks repeat purchase rate trends, and forecasts average order frequency. Directly informs acquisition spend decisions and retention strategy.
Screenshots
Hotjar
Glew.io
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